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How to write like an expert without sounding like a jerk

May 24, 2012 / Blog / PR Tips

When I graduated high school, left home, and enrolled at Utah State University I thought I was prepared for just about anything. Naturally, I was all grown up, could take care of myself, and had learned everything I would need for college in high school.

PR is Chess, not Checkers

May 17, 2012 / Blog / PR Strategy

Recently I’ve been thinking about the speed of PR. Public Relations is unique because in many ways it’s extremely fast-paced, but at the same time it can take a while to see traction, particularly on the client side.

Fughedaboutit

May 16, 2012 / Blog / PR Strategy

If I told you “I got to get back in shape. Got to go lift weights,” you would think I was going to the gym to work out. If I said I was chased you might ask by whom or where. If I said I had been burned you may express sympathy and ask me if it hurt.

Facebooking for Good

May 10, 2012 / Blog / Social Media

A new Facebook initiative started on May 1, and people immediately had the option to add to their timeline their story about when they became an organ donor and why. Organ donor registries became easily accessible to millions of Facebook users.

Playing with Purpose- “Remembering the Future”

May 3, 2012 / Blog / Business Strategy / Personal Development

I recently attended a meeting where we started the meeting by playing a game called “Remembering the Future.” The objective of the game was to think ahead one year into the future, and ask ourselves “We had an incredibly successful year in our organization.

Press Releases – Worth more than you think

April 30, 2012 / Blog / Brand Management / PR Strategy

Do press releases still have a role in a well thought-through PR strategy? Undoubtably, yes! Press releases are the most straightforward and obvious means of obtaining PR, but many (even most) companies fail to create the kind of releases that could be most beneficial in supporting their company’s sales.

Snapp Conner PR Kicks Off 2012 With Eight New Clients

February 8, 2012 / Blog / Snapp Conner PR

Award-winning Utah public relations firm Snapp Conner PR has signed eight new companies to its client roster, including Aribex, eFileCabinet, FranklinCovey, ManagementPlus, MultiLing, Real Property Management, Veracity Solutions and Wavelink.

Actions speak louder than words

November 14, 2011 / Blog / Brand Management

It seems like there’s a lot of talk lately about corporate social responsibility. Companies are hiring CSR directors and launching initiatives at an ever-increasing rate. While these programs are effective at

Take Customer Perception Seriously

November 10, 2011 / Blog / PR Strategy

While I was in college and before I joined Snapp Conner PR, I worked at a local Utah hospital. My coworkers were doctors, nurses, and surgical technicians who were all very good at their jobs.

Establishing Direction: Diverging and Adjusting

November 10, 2011 / Blog / Personal Development

In aviation or sailing. A chart is plotted, the direction is set, and then many small adjustments are made along the journey, due to divergences from the course. External factors like wind can blow us off course for a minute, but we learn to adjust and move forward.

Letting the Power of the Idea Stand for Itself

October 31, 2011 / Blog / Personal Development

I love college football. As practices started and I heard the news that Joe Paterno, Head Coach of the Penn State University football team was recently injured in a sideline collision with a player, I was reminded of a Sports Illustrated article I read about him before the start of last season.