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Snapp Conner PR Kicks Off 2012 With Eight New Clients

February 8, 2012 / Blog / Snapp Conner PR

Award-winning Utah public relations firm Snapp Conner PR has signed eight new companies to its client roster, including Aribex, eFileCabinet, FranklinCovey, ManagementPlus, MultiLing, Real Property Management, Veracity Solutions and Wavelink.

Actions speak louder than words

November 14, 2011 / Blog / Brand Management

It seems like there’s a lot of talk lately about corporate social responsibility. Companies are hiring CSR directors and launching initiatives at an ever-increasing rate. While these programs are effective at

Take Customer Perception Seriously

November 10, 2011 / Blog / PR Strategy

While I was in college and before I joined Snapp Conner PR, I worked at a local Utah hospital. My coworkers were doctors, nurses, and surgical technicians who were all very good at their jobs.

Establishing Direction: Diverging and Adjusting

November 10, 2011 / Blog / Personal Development

In aviation or sailing. A chart is plotted, the direction is set, and then many small adjustments are made along the journey, due to divergences from the course. External factors like wind can blow us off course for a minute, but we learn to adjust and move forward.

Letting the Power of the Idea Stand for Itself

October 31, 2011 / Blog / Personal Development

I love college football. As practices started and I heard the news that Joe Paterno, Head Coach of the Penn State University football team was recently injured in a sideline collision with a player, I was reminded of a Sports Illustrated article I read about him before the start of last season.

My Advice to PR Students

October 28, 2011 / Blog / Personal Development / PR Tips

I recently had the opportunity to return to my alma mater, Utah Valley University, to talk to students about my first year out of college in the real world.

My Name’s Not Steve!

October 24, 2011 / Blog / Personal Development / PR Tips

My five and three-year-old daughters are hooked on the Barbie movie A Fairytale Princess. I haven’t seen the movie start to finish, but I’ve seen enough to know that I don’t want to see it start to finish.

Embracing Opposition

September 15, 2011 / Blog / Personal Development

I remember somebody telling me “when two people are of the identical opinion, one person is redundant.” It got me thinking of the value of differing opinions. There is huge value in

Stick To Your Messaging, But Don’t Sound Like a Politician

September 14, 2011 / Blog / Media Relations / PR Strategy

With the GOP primary season in full swing, candidates are crisscrossing the early-primary states to introduce themselves to voters. Their movements are highly strategic and their words constantly scrutinized. One memorable misstep or slip of the tongue can effectively end a campaign.

iNewspapers: Did iPad Change the Newspaper Business?

September 12, 2011 / Blog / Industry News

In a February 2010 blog entry, before the release of Apple’s original iPad, I posed the question, “Can iPad Save the Newspaper Business?” I then explored how newspapers were approaching their digital subscription strategies and how they might approach development for the iPad.

Deep-Diving to Become a Subject-Matter Expert

August 23, 2011 / Blog / Personal Development / PR Tips

I recently got the pleasure of working with a new account in a space that was relatively new to me. When we met with their executives to review the PR Proposal, to determine if we would be their agency of choice, their CEO expressed some hesitation in our not being able to really understand the space.