A lot of details go into launching a new product/service, or even making the “big" announcement. On the PR side those can include (but not limited to) briefing analysts, reviewing messaging, developing collateral and even drafting a press release.

However with all the preparation that takes place beforehand, you cannot neglect having key executive spokespersons available for media when the calls start coming in.

A perfect example of everything working like clockwork is Cemaphore's MailShadowG launch, which took place yesterday. This is an announcement that broke in the NY Times, in a Scobleizer blog by Robert Scoble, and subsequently by more than 31 additional editors and publications in the space of the announcement's first 24 hours.

All prep work was done well in advance, and after the press release went out the phones started ringing. Having discussed availability prior to the launch made it easy for the Snapp Conner PR team to reach key executives immediately and secure interviews.

Congratulations Cemaphore for a successful launch of MailShadowG. We'll be sharing much more about this PR launch within the next several days.

– AxisPointe, Cemaphore, Cymphonix, DirectPointe, Grow Utah Ventures, InteliSum, NorthWest Dive & Travel, SilverLeaf and SISEL International make 19 companies to join Snapp Conner's roster since the agency's launch in 2007 –

SALT LAKE CITY—March 12, 2008—Snapp Conner PR, Utah's most progressive PR agency, has announced the addition of nine new clients: AxisPointe, Cemaphore, Cymphonix, DirectPointe, Grow Utah Ventures, InteliSum, NorthWest Dive & Travel, SilverLeaf Companies and SISEL International. These new clients are a strong component of the rapid growth Snapp Conner PR has experienced since its inception in April 2007.

“We are excited to be working in a region where companies know and understand the value of PR," said Jeremy Kartchner, Senior Account Director at Snapp Conner PR. “The growth we have experienced in the past 11 months is truly remarkable. This growth shows that we offer our clients an unsurpassed level of innovation as well as a results-specific approach to PR, giving them the tools they need to achieve optimal business success."

The agency's new additions are as follows:

AxisPointe is the leader in facility asset management and outsourced post-construction customer service. AxisPointe has fused and simplified the core facility management functions in a single, web-based system. Their outsourced post-construction services eliminate the hassle, risk and unnecessary cost during the builder warranty period.

Cemaphore Systems, Inc., Cemaphore Systems delivers unprecedented email continuity, disaster recovery and content management for organizations that demand greater uptime for their email systems.

Cymphonix provides small and medium sized organizations technology to manage network threats and resource optimization by controlling both Internet browsing activity and Internet application activity – ensuring that mission critical information has the resources it needs.

DirectPointe, recently ranked #1 worldwide by MSPmentor, is the nation's most comprehensive managed service provider (MSP), offering both a technology platform and the most complete and advanced managed services for VARs, service providers, businesses and individuals.

Grow Utah Ventures helps create new business and put money back into Utah by training, mentoring and funding local entrepreneurs. Grow Utah Ventures mentors and provides support in three key areas, training, funding and rallying to help entrepreneurs get started. They also provide and help entrepreneurs find all these services locally while educating current business leaders to ensure they recognize the important role entrepreneurs play on a local economy.

InteliSum, Inc.(ISI) is a fast-growing software and hardware technology company that specializes in next-generation 3-D visualization and design technologies. Its software takes LIDAR (Light Detection & Ranging) to another level with the integration of 3D applications into one easy-to-use software platform that enables real time, incredibly accurate 3D data capture.

NorthWest Dive & Travel Expo, May 2-4th at the Greater Tacoma Convention and Trade Center, features the latest in training, exhibits, and hands on experiences for divers of all ages and skill levels. It is the first consumer dive show in the Pacific Northwest in more than 25 years.

SilverLeaf Companies is a fast-paced and progressive financial services company based in Salt Lake City. The company comprises four divisions: SilverLeaf Capital, SilverLeaf Realty, SilverLeaf Development and SilverLeaf Strategic Partners. In its first 10 months of life, SilverLeaf has already placed more than a half-billion dollars under management. With a board that includes top executives from throughout the U.S. and investors that span a variety of interests including the entertainment industry and well-known professional athletes, the company acts as a “fund of funds" to bring the right investors and deals together.

SISEL International was founded by industry icon, Tom Mower, Sr. and his sons, Tom, Jr. and Darick, SISEL has already positioned itself as a leader in the industry with scientifically-based products and an unmatched compensation plan. SISEL carries a full line of liquid nutritionals, nutritional supplements, hair care, anti-aging, skin care and home care products using natural ingredients.

Snapp Conner PR is also the agency of record for the Accend Group, Alianza, Altiris, Broadcast International, Central Logic, ContentWatch, Footnote.com, Finicity, Owen Jones and Partners, PresenceID, Timpanogos Technologies, the Utah Technology Council (UTC), and the Young Entrepreneurs Association (YEA).

For more information about Snapp Conner PR please visit www.snappconner.com.

About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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SALT LAKE CITY, Feb. 27, 2008 –Snapp Conner PR, the Utah region's most progressive PR agency, today announced the addition of Jamie Kaneko as Senior Public Relations Associate, Kenny Caldwell and Brittany Snapp as Public Relations Associates.

Kaneko joins the Snapp Conner PR team from Richter7, where she was a public relations account manager and worked with clients such as ShieldZone, Vantage Legrand, O'Currance Teleservices, Dairy Farmers of Utah and Newpark Resort.

Caldwell recently graduated from Utah State University with a BS Degree in Journalism/Communications with a PR emphasis and a minor in Human Resource Management. While at USU, he worked on public relations campaigns with AirLaunch LLC.

Snapp holds an associates degree in political science from UVSC and is currently finishing her bachelor’s degree in public relations from the University of Utah. She brings years of experience in consumer relations and marketing strategy.

“Although our primary expertise is in the technology industry, we continue to demonstrate our diversity and depth by expanding our client roster to other industries," said Clayton Blackham, senior public relations associate. “Jamie, Kenny and Brittany all bring a wealth of experience and expertise to our agency that will enhance our existing team."

At Snapp Conner PR, Kaneko, Caldwell and Snapp will be responsible for developing and implementing strategic public relations programs for existing and new clients and helping the agency grow and meet key strategic goals.

About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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This morning was the annual Utah Technology Council (UTC) public relations event. This event has become increasingly popular—the third year UTC has offered it. The topic was New Media (surprise!) the fundamentals and forecast for 2008.

Three experts presented: Malcolm Atherton, regional lead and SEO expert for BusinessWire; Brad Baldwin, podcaster, pundit and co-founder of Utah's Rocky Mountain Voices; and R. Dean Taylor, VP Marketing and Sales for COMPLETExRM (a strategy and development partner of FranklinCovey) and the founding executive of Caldera who was instrumental in launching the Open Source user community that helped to create and define the Linux market.

All three speakers had interesting things to say about social networking and search optimization. Malcolm noted the growing prevalence of RSS, blogs and microblogs (like Twitter), social bookmarking sites like Digg and del.icio.us, multimedia and universal search tools. Malcolm notes that while bloggers are now generally considered full credentialed members of the press, they often operate under different rules. They need to be approached differently than traditional journalists. And for PR professionals: You have officially now lost control. Our job is to recognize it, deal with it, and find the ways to embrace this fact as we move on.

Brad Baldwin talked about the growing popularity of video media, and the roles this medium played at last week's CES. At least one company Brad mentioned, Celio Corp., used a podcast as the first-ever appearance of its REDFLY Mobile Companion. A quick Google News search on REDFLY will tell the rest of that tale: the story spread like wildfire and more than 22 news stories were out before CES even began. Brad also recommends PR folks interested in social networking get acquainted with Jeremiah Owyang, Sr. Analyst at Forrester Research Social Computing. Jeremiah publishes a weekly update, www.web-strategist.com.

Dean Taylor talked about finding the holes in the information vector and identifying the ways your company and message can fill those gaps. He advocates forgetting the myopic focus on “message" and instead stresses the importance of the “concept." Feed your news – in a highly web optimized fashion – in a way that fills those holes and you'll effectively stimulate what Dean calls the “Piranha effect." As a case study, Dean illustrated the recent announcement of COMPLETExRM – a strategy and development partner of FranklinCovey in the development of PlanPlus™ Online. Prior to this release, no one had ever heard of COMPLETExRM. So using all of these concepts, Dean and his PR team (yes, that was us—Snapp Conner PR) to identify the holes. In this case, it was tying the concept of Enterprise 2.0 to CRM (contact relationship management). No one had done that before, but we could see there was a significant interest and need.

COMPLETExRM also has some notable investors – most importantly, Donald L. Lucas, who has been instrumental on the boards of Oracle and Macromedia. He's never invested in a Utah company before, and there's a significant cadre of investors and industry watchers keenly tuned into what he might be doing next. Now they know.

The rest is history. Within three day of issuing its launch press release, COMPLETExRM had been picked up by 911 other sites. Within five days there were more than 10,000 pickups. Within nine days there were—wait for it—more than 7 million URLs linked to this single release. To say that social media is important for this company's launch would be a vast understatement.

All of these speakers are available for follow up discussion. They'll all be easy to trace—you can just search them on Google

Cheryl Snapp Conner

Managing Partner

Like every form of business, Public Relations has its share of the good, the bad and the downright ugly. In the spirit of the season, Snapp Conner PR would hereby like to share a few of Utah's best and worst examples of technology PR.

To read more of the Hall of Fame and the Wall of Shame, click here.

Snapp Conner Team