Use keywords to reach the most people in the most effective way.
I first heard this statement from the podium of a regional Utah Technology Council (UTC) event in approximately 2004. One of Oracle’s global sales executives was talking about the company’s adjustments following the now infamous Dot com bust of 2000-2001.
Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.