When is the right time to hire a PR agency? How can you find a PR agency that is right for you? If you are a start-up company your cash is precious and you may not be ready to commit to a relationship with a PR agency.
The 15 Steps To ‘Power SEO’ (PR Is The New SEO)
I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.
Google Glass: Just For Men?
Friend and fellow communications writer Sarah Buhr just raised an interesting point this morning in a guest OpEd for USA Today: Hey, Google Glass—Where the ladies at?
Reputation Management: When Your Business is Disparaged Online
Yes, we’ve come that far. The theme of internet reputation has even spawned a genre of jokes. Forbes’ Susan Adams has aligned the steps to take to protect your personal reputation online.
Cheryl Snapp Conner in Sales Superstarts Panel
For the best sales training and information you’ve got to check out the “Sales Superstars Panel” featuring the very best around, such as Ken Krogue from InsideSales.com, Brandon Fugal from Coldwell Banker Commercial, Dallas Robinson, entrepreneur and founder of Kisstixx, Brad Jensen of Griffin Hill, Cheryl Conner, founder of Snapp Conner and Dylan Ferguson of SalesForce.com.
Forbes Post – Report: How Grammar Influences Your Income
I’ve talked about the costs of poor grammar before. There are no good excuses. The world has two billion English writers, according to Brad Hoover, CEO of Top Ten Reviews #1 ranked grammar software program, Grammarly.
Forbes Post: The ‘8 Great’ Challenges Every Business Faces (And How To Master Them All)
This week I interviewed a personal mentor of mine – his name is Neal Jenson, Managing Director of consulting firm Qazztek, in Salt Lake City. He has one of the most diverse business backgrounds I’ve known, ranging from stints with Fortune 500 firms…
Forbes Post – 5 Rules: How to Survive (and Thrive) in the Chaos of Current Media
The following article originally appeared in my regular column at Forbes.com: Today’s journalism industry is in “seismic turmoil,” says Forbes editor Tom Post. Forbes’ Lewis
Forbes Post: An Entrepreneurial Wish List: My Top 3 Hopes (and Fears) For 2013
My company is booming. I’d like to say I’m one of the lucky ones – but thankfully, at least in the Salt Lake City region, I’m hearing the same from scores of other businesses too.
Entrepreneurial Contributions That Are Making A Difference, In The Wake Of The Storm
As the sun peeked through the clouds this morning and I felt the warmth through my kitchen window, my thoughts, like those of many others, turned to the 7 million people across the Eastern U.S. still without electricity because of Hurricane Sandy.
How To Protect Your Business From Copycats
In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”
Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming
A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.