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Five Public Relations Myths

November 19, 2014 / Blog / PR Tips

When I tell people I’m in public relations, I often wonder how they picture my day. One day, I actually asked a friend what she thought I did. Boy was I in for a surprise! She told me she thought I had a (as in just one) client that I would call the media for, the media would report what I told them and I would go home successful every day.

Five Tips for Leading Creative Teams

August 26, 2014 / Blog

Creative teams need leaders for inspiration and managers for getting things done. In the interest of simplicity, this post is directed towards individuals with limited experience in the creative industry. The primary focus is leadership and gives a few tips for navigating the creative process as team leads.

Sharon Lechter’s New Vantage Point On Think And Grow Rich

July 2, 2014 / Blog

I have known Sharon Lechter (author, activist, philanthropist and co-author of Rich Dad Poor Dad) by legend for some time, but had the chance to get much better acquainted with her this week thanks to the launch of her new book, Think and Grow Rich for Women: Using Your Power To Create Success and Significance.

Beyond Words: What to Cut and Why

June 11, 2014 / Blog

As a long time PR practitioner, I know where my communication strengths lie: in the written word. It’s much easier for me to pen my thoughts – or the thoughts of others – and then cut them down to more quickly get to the point.

The High Cost (And Best Cures) For Dysfunctional Company Culture

June 4, 2014 / Blog / Business Strategy

Perhaps this statement is most compelling of all: “there is growing evidence that the long-term health of a company’s bottom line and the health of its employees are, in fact, very much aligned.” Yet only 35% of large and mid-sized U.S. companies provide stress-reduction programs of any kind.

Business Lessons From Immigrant Entrepreneurs

May 21, 2014 / Blog

What’s the best education for running a business? An MBA? Here’s another idea—I am increasingly impressed with the lessons every business owner can learn from America’s immigrant entrepreneurs.

How to Help Your PR Agency Get You Press

May 13, 2014 / Blog

You have an “amazing” or “innovative” new product you are sure will change the world, or at least the industry in which you do business. So big, in fact, that you’ve engaged a PR firm to share your news with the press.

5 Tips to Strong Corporate Communications Messaging

April 8, 2014 / Blog

When you begin to put together a marketing communications plan, the discussion invariably turns to messaging and positioning. These two terms can take on different meanings and the process can by quite different between practitioners, but in the context of public relations or corporate communications it comes down to what you want to say, how to say it in the context of the public discussion, and to whom you want to say it.