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Take one of these books on your next flight

September 8, 2015 / Blog / Business Tips / Communication Tips / Marketing Tips / Personal Development / PR Tips

Learn from great teachers through one of these modern classics on the art of management and business communication.

Five Public Relations Myths

November 19, 2014 / Blog / PR Tips

When I tell people I’m in public relations, I often wonder how they picture my day. One day, I actually asked a friend what she thought I did. Boy was I in for a surprise! She told me she thought I had a (as in just one) client that I would call the media for, the media would report what I told them and I would go home successful every day.

What Is Social Media Doing For Your Company?

July 3, 2014 / Blog / Brand Management / Communication Tips / PR Tips / Social Media / Technology

Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting

Six ‘Out-of-the-Box’ Ways PR Writers can Overcome Jargon

February 26, 2014 / Blog / Content / PR Tips

Unknown-1Often, between the frank discussions on preparing a message platform and the written messages, we end up with overused and tired clichés, phrases and jargon to describe an otherwise important piece of information.

How to Write An Effective Blog Post For Your Company Website

January 30, 2014 / Blog / PR Tips / Social Media

Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.

Applying Ethics Can Help You Think Outside the Box

January 16, 2014 / Blog / Personal Development / PR Tips

I’ve been teaching an intro to public relations class and the most recent lecture covered ethics in PR. It was a great reminder to give more thought to my actions, because looking back over the past few weeks I actually can name several instances where I could have applied ethical thought to my actions and to my recommendations.

The Golden Rule In PR

January 1, 2014 / Blog / Personal Development / PR Tips

As a communications professional, it’s always interesting to see the latest faux pas – not to make fun or think that I’m better (I’ve no doubt had my share of mistakes to own up to) – but to get a reminder that you are never off the record.

Are Your Press Releases Dead or Just Buried Alive?

December 14, 2013 / Blog / Media Relations / PR Tips / Press Releases / Snapp Conner PR

How many times in the past 10 years have you heard or read “the press release is dead.” New flash: The press release is alive and well! It’s a real live case of survival of the fittest. PR professionals have managed to evolve the press release with adaptations that keep it a strong tool for communicating company news, expert advice and consumer information.

Success at Success Stories

November 14, 2013 / Blog / Communication Tips / PR Strategy / PR Tips

Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.