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Take one of these books on your next flight

September 8, 2015 / Blog / Business Tips / Communication Tips / Marketing Tips / Personal Development / PR Tips

Learn from great teachers through one of these modern classics on the art of management and business communication.

Transparency and Access are Vital to Crisis Communication

March 5, 2015 / Communication Tips / Crisis PR

When a crisis strikes, most businesses and organizations are caught off guard when the first reporter calls requesting a statement. For business owners and executives, balancing the need to manage a crisis while dealing with the media’s desire to know can be one of the most stressful situations imaginable.

How Body Language Influences PR

December 18, 2014 / Blog / Communication Tips / PR Strategy

This week I met sales and body language expert Linda Clemons at the CEO Space December Forum in Las Vegas. Clemons’ clients have included Major League Baseball, U.S.Customs and the FBI. She assists in jury selections and has advised a number of Fortune 500 firms.

What Is Social Media Doing For Your Company?

July 3, 2014 / Blog / Brand Management / Communication Tips / PR Tips / Social Media / Technology

Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting

Looks Can Be Deceiving, Especially With Social Media

December 11, 2013 / Blog / Communication Tips

This week at the funeral for South Africa’s Nelson Mandela, someone snapped a photo of President Obama taking a “selfie” with British Prime Minister David Cameron and Danish Prime Minister Helle Thorning-Schmidt – and the Internet went wild.

Success at Success Stories

November 14, 2013 / Blog / Communication Tips / PR Strategy / PR Tips

Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.