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What Is Social Media Doing For Your Company?

July 3, 2014 / Blog / Brand Management / Communication Tips / PR Tips / Social Media / Technology

Social media is ubiquitous with the ability to say anything you like. Given how common it is for people to post their entire lives on Facebook and Twitter, it’s a wonder anybody can resist posting

How To Respond to Negative Reviews or Comments on a Blog

October 8, 2013 / Blog / Brand Management / Business Strategy

My in-laws built and manage a bed & breakfast on a beautiful lake in northern California. With input from family members who know web design and marketing (myself included), they’ve done a nice job promoting the B & B, creating their own website and managing social media such as Facebook and travel and review websites such as Trip Advisor and Yelp.

The 15 Steps To ‘Power SEO’ (PR Is The New SEO)

June 5, 2013 / Blog / Brand Development / Brand Management / PR Strategy / PR Tips

I particularly enjoyed Jayson DeMers’ article on the 3 pillars of SEO in 2013 – and I especially add my vote of emphasis to his pillar #3 – Making Friends, Engaging and Sharing Content.

How To Protect Your Business From Copycats

November 21, 2012 / Blog / Brand Management / Business Tips / Marketing Tips

In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”

Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming

November 14, 2012 / Blog / Brand Development / Brand Management

A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.

The Law of Public Perception

August 23, 2012 / Blog / Brand Management / Media Relations

I am by no means an expert when it comes to law. I couldn’t fake it if I wanted to. Law is a subject that holds little interest for me and a subject that goes completely over my head.

Two Business “Mistakes” Every Company Should Make

August 9, 2012 / Blog / Brand Management / Business Strategy

Normally, I’m a fairly agreeable person – but the recent article Seven Business Mistakes Serial Entrepreneurs Never Make Twice by Forbes contributor John Greathouse, gave me pause. Two of the seven “mistakes” John names are actually strategic weapons I’d suggest every company–especially in its early and growth stages–consider strongly.

Press Releases – Worth more than you think

April 30, 2012 / Blog / Brand Management / PR Strategy

Do press releases still have a role in a well thought-through PR strategy? Undoubtably, yes! Press releases are the most straightforward and obvious means of obtaining PR, but many (even most) companies fail to create the kind of releases that could be most beneficial in supporting their company’s sales.

Actions speak louder than words

November 14, 2011 / Blog / Brand Management

It seems like there’s a lot of talk lately about corporate social responsibility. Companies are hiring CSR directors and launching initiatives at an ever-increasing rate. While these programs are effective at