A common question we get from our clients is, “Why should I podcast?” The thought is, I all ready send out press releases, post white papers, and even make time for interviews. Do I really need a podcast?” The short answer to that is, yes!
This morning, we’d like to congratulate our client DirectPointe on their No. 1 ranking on the first-ever MSPMentor 100 list, a ranking of the world’s most progressive Managed Service Providers (MSPs). More than 500 MSPs had entered this ranking. Based on a number of metrics comparing fiscal 2007 to fiscal 2006, DirectPointe clearly wins.
How do you survive when your reputation is challenged publicly; let alone thrive? When your company undergoes fierce media criticism, it takes a lot of self control to not lash out against any false, defamatory or misleading claims.
This morning was the annual Utah Technology Council (UTC) public relations event. This event has become increasingly popular the third year UTC has offered it. The topic was New Media (surprise!) the fundamentals and forecast for 2008.
Broadcast media (TV, radio, streaming online) can be a very effective outlet for creating awareness for your business, generating public support, building investor relations and simply getting customers. But while just sending a press release to an assignment editor or producer will sometimes land you a spot, there are several ways of increasing your success when pitching to a broadcast outlet.
Seeing your company’s name on the front page of a newspaper does merit a level of prestige and carries a good level of clout. And, the mere fact that printed space is limited on a paper is just another confirmation that you are beating you competition out of potential news coverage.
One of the most challenging sides of public relations is helping the decision makers who pull the budget strings understand the value of the service you provide. Whether with clients or superiors, understanding how to show the value of your work will go a long way.
As a big fan of college football I was intrigued a few weeks ago when Michigan opened the football season 0-2, especially with one of the losses coming at the hands of Appalachian State.