Fredrickson has served as co-chair of the UTC Communications Committee and also as Co-Chair of the Marketing Peer-to-Peer Forum for several years. He has been highly involved in the marketing forum
SnappConner PR Appoints A. Cory Maloy to EVP; Continues Expansion With 6 Strategic Hires in Q1 2015; Adds 11 Accounts
Choosing from the most qualified talent from across the U.S., thought leadership and PR firm SnappConner PR has announced the promotion of A. Cory Maloy, agency executive since 2008, to Executive Vice President. The company has also continued its rapid expansion of 2014 with six additional senior executives who are leading the agency’s growing thought leadership, content and image and branding programs in 2015.
Journalism has turned on its head. Traditional SEO is dead. Companies have to fill the gap, and they are turning to content – called content marketing, or content-driven PR. Content marketing allows
Today I invite you to meet Jonathan Sprinkles, communicator, keynote speaker, author, and self-described “Connection Coach” (and yet another of the great individuals I’ve met through entrepreneurial friend Garrett Gunderson, whose summit I’ll be attending later this week.)
Together with co-founder Jason Katzenback, he’s now providing education for other entrepreneurs with a student base of 14,000 graduates so far, who’ve been prepared for entrepreneurship or to grow their companies further through a combination of online classes, training calls and live events.
In no small part, corporate communications and PR agency teams are to blame for journalists’ increasing level of stress, a new survey reveals. Lazy PR practitioners send out ineffective emails and half-hearted pitches, most typically via email, for story opportunities they rarely expect to succeed.
Dunn sold his family research business BigHugs.com to Utah’s Ancestry.com in 2002. Today he is co-founder with TJ Hoisington, professional speaker and co-author with Ken Blanchard of The One Minute Manager of Dunn Hoisington Leadership International, which provides leadership teaching to organizations in most parts of the world.
When a crisis strikes, most businesses and organizations are caught off guard when the first reporter calls requesting a statement. For business owners and executives, balancing the need to manage a crisis while dealing with the media’s desire to know can be one of the most stressful situations imaginable.
While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.
Few communication challenges can top the public apology, especially when it is forced by indisputable evidence of an embarrassing deed. What can entrepreneurs and leaders learn from NBC anchor Brian Williams and his most recent hit (or miss) in the public apology parade?
The Utah economy rocks on in 2015 following one of the biggest economic years ever. In 2014, Utah continually ranked as one of the best places to conduct business, unemployment hit its lowest rate in years, nearly $1 billion in venture capital investment flowed into the state, Utah companies began to find it difficult to recruit enough people they needed and some of the biggest executive names in the country permanently relocated to the state.