–Custom-Built Headquarters Will Serve as Region’s Premier Location for Technology and Life Science PR–


SALT LAKE CITY—Oct. 22, 2008—Snapp Conner PR today announced its expansion to new headquarters, and appointed veteran PR professional A. Cory Maloy to the position of Senior Account Director as a key element of its ongoing strategic growth.


Managing Partner Cheryl Snapp Conner said the agency finalized plans to purchase space that will become the agency’s new headquarters at the Jordan Professional Plaza, 1258 W. 104th S. Snapp Conner PR plans to move into its new location approximately Dec. 1.


The appointment of Maloy brings nearly 20 years of PR experience to Snapp Conner PR. He has served in both agency and corporate capacities for global companies including Dayna Communications, Iomega Corporation, Plantronics, Maxtor, Cobalt Networks (Sun), silex technology, Travelers, ArtStamps, Podfitness, and others. Most recently, he served as Senior Director of Public Relations/Corporate Communications for MediConnect Global. Prior to MediConnect, Maloy served for two years as Senior VP for PR and ad firm Adams & Knight in CT. http://tinyurl.com/6rllzg


In addition to serving as a senior strategist for Snapp Conner’s growing roster of clients, Maloy will play a lead role in the business development efforts that will be essential for the agency’s next phase of growth.


“We are extremely pleased to welcome Cory to our senior executive team,” said Conner. “I have had the great opportunity to work directly with Cory and also to collaborate with him during many of his prior roles. I know the extent of his experience and background first hand, and I know that our clients will benefit greatly from the strategy and knowledge he brings. Our whole team looks forward to working with him.”


About Snapp Conner PR
Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations in creating and executing PR programs to achieve maximum possible business results. For more information about Snapp Conner PR please visit www.snappconner.com.


PR Contacts:
Cheryl Snapp Conner or Jeremy Kartchner
Snapp Conner PR
801 994-9625
cheryl@snappconner.com or Jeremy@snappconner.com

Every so often we come across some great articles that embody everything we believe in as PR professionals. Below is one such article we found in our backyard – The Utah Valley Business Blog. Cary Snowden was kind enough to let us reprint the entire article, but if you want to locate the original source click here.


So, without further adieu… The Art of Professionalism


It may have been said about catching flies, but did you know that honey is more effective than vinegar at catching business? I’m occasionally surprised at the way professional adults sometimes conduct themselves when confronted with a challenging situation. The art of professionalism is a hard one to get, even for the best of us, and can be particularly troublesome when circumstances make tactful respect a hard pill to swallow.


We are all too busy. We have planners and iPhones with jam-packed schedules, wireless gadgets attached to our heads, and too many emails to reasonably read in one day. We have collectively grown to think that anything beeping at us requires immediate attention. With so many distractions, we have more to deal with than we should, and often our nerves at their wit’s end. The results can sometimes be a snap at the wrong person; a mistreated customer or colleague, or ineffective communications that get you nowhere.


Here are a few simple tips to help you maintain a ‘nicest guy on the business block’ reputation while maintaining your professionalism and business goals…


Don’t send an email to ask the recipient to call you. Pick up the phone yourself. We all have too many phone calls to return and too many emails to check. If you need to talk to someone, seek them out.


Be specific in email subject lines. A simple two-to-five word answer is ideal: “Need to reschedule”, “new marketing project plans”, or “details on Friday’s lunch meeting”. Don’t type your entire message in the subject line, but give enough that a quick glance gives the basic details. If your readers have to scroll to see the whole thing, it’s too long and will never be read.


Unless you work in an industry where your timing can be life-saving or life-threatening, don’t answer your phone during a meeting with a vendor/client/employee/boss/… or anyone. It’s a quick way to make the person you are meeting with feel less important and appreciated. Always give your full attention to the person in front of you.


Want your voice mail returned? Leave details in your message about why you called, and provide enough detail that a response can be made without your involvement. You will be surprised at how many answers you get when there is an answer to be given. Voice mail that leaves only a simple request for a call back will always be placed at the bottom of the pile; ‘This is Bob with ABC Inc., call me back’ will usually not receive a response. Good voice mail is courteous, and effective.


Don’t string anyone along. It doesn’t matter if your answer is ‘yes’, ‘no’, or ‘please don’t ever call me again’. Be upfront (respectfully, of course) about your intentions. Everyone else’s time is just as important as yours. Don’t waste it.


When we neglect to give others the consideration they deserve, we position ourselves in the most unflattering light imaginable. No one can imagine willingly turning away business, but we risk offending, or at the very least annoying, potential clients and other business associates when we lack professionalism.


Do everything you can to obey the golden rule and start enjoying the fierce loyalty and respect you will receive from everyone you encounter when your approach is professional and respectful.


by Allison Yeager

While diving through several pitches this past week, I was reading a very interesting blog that I thought could benefit all PR professionals. For the link, click here.


Basically, bloggers like all media, should be treated the same. Read their previous posts, make sure you have some thing of relevance to share with them, and overall be friendly and professional. The days of the nameless blast emails are long gone. In today’s Web 2.0 World, connection is still key. No one likes junk mail or spam. Everyone likes an email or pitch that has their name on it and why the pitch is important to them.


As PR professionals we should have a sense of excitement in what we’re pitching, a sense of urgency, and most importantly, a sense of professionalism.


By Josh Berndt

-Agency Promotes Matt Stubbs to Sr. Associate; Appoints Josh Berndt to PR Associate and Appoints Vic Conner Director of Finance-


SALT LAKE CITY—August 11, 2008—In a move that underscores a record growth year for Snapp Conner PR, Utah’s most progressive PR agency, the company today announced the promotion of Matt Stubbs to Sr. PR Associate. In addition, the company welcomes Josh Berndt as PR Associate, and has appointed co-founder Vic Conner as the company’s new Director of Finance.


“2008 has been a banner year for our agency,” said Cheryl Snapp Conner, founder and Managing Partner for Snapp Conner PR. “Our client base has grown rapidly in response to the cutting-edge programs we’re delivering. As a component of that progress, we’re pleased to announce the promotion of Matt Stubbs to our Sr. Associate team, as well as the addition of Josh Berndt, new PR Associate, and Vic Conner, as our new Director of Finance.”


Prior to joining Snapp Conner PR in July of 2007, Stubbs worked in broadcast media. His experience spans both television and radio. He has worked as a television camera operator, a news producer and technical director. His career in radio progressed from local reporting to a high profile internship in New York City with the nation’s number 1 all news radio station. Stubbs also worked at KSL Radio as the Executive Producer of The Nightside Project. Under his direction the show moved to a number 1 slot at night in the Salt Lake Market.


Berndt, joining Snapp Conner PR as a PR Associate, is a former member of the media himself, working as a sports and news anchor, a co-host on a morning radio show, calling play-by-play for minor league baseball and as a beat reporter covering women’s basketball. He has won several awards for his work in the media, including Best Sports Talk Show and Best Play-By-Play. In addition, Berndt has worked in the PR departments for the Phoenix Suns, Utah Jazz, and Salt Lake Bees.


Conner, co-founder of Snapp Conner PR, now also joins the company’s day to day operations as Financial Director. Conner holds a bachelors’ degree in business finance. Prior to becoming Snapp Conner PR’s Financial Director, he served as an Investment Consultant for Everen Securities and as a Financial Advisor at Prudential Securities. Most recently, he served as a Financial Coach for True North Academy in American Fork.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

This is similar to a previous post, but there are some many applications for this simple reminder.


You know those conversations you have with a good friend or family member where they are telling a story and never quite get to the point; it’s detail over mind-numbing detail. You don’t want to be rude, but you’re dying to say, “…and your point is?”


As public relations professionals, we understand the importance of getting to the point. Working with the media, they are constantly under deadlines; they don’t have a half hour to “shoot the bull”. It doesn’t matter if you have the next biggest deal, or headline news. If you don’t get to the point, they won’t cover it.


This is important in nearly every situation when dealing with the media – press releases, interviews, pitching, etc.


So, my point is… get to the point.

– 2008 Readers’ Choice Awards Name the Agency Top PR Firm–


SALT LAKE CITY—June 30, 2008—After just a year and a quarter of business, Utah’s most progressive PR agency, Snapp Conner PR, has won top honors from Business Connect Magazine. Snapp Conner PR has been named Utah’s top PR agency in the magazine’s 2008 Readers’ Choice awards.


“We are especially honored to be given this award above all others because it’s the direct result of votes from members of the local business community we serve,” said Cheryl Snapp Conner, founder and Managing Partner of Snapp Conner PR. “We look forward to pioneering many more programs to address the new and evolving means of communication, and we plan to continue our expansion in Utah for many more years to come.”


Together with partners Jeremy Kartchner and Clayton Blackham, Snapp Conner leads a team of 12 specialized PR professionals, with plans to grow the agency to 20-24 members within the next 1-2 years. The agency is planning a move to expanded headquarters later this year.


“With the help of Snapp Conner PR, we were able to launch the REDFLY Mobile Companion through a viral PR campaign that exceeded our expectations,” said Kirt Bailey, president and CEO of Celio Corp. “They were the natural choice for our product and company launch.”


“Snapp Conner PR doesn’t waste my time. They don’t pull any punches, and they’ve opened doors for us we wouldn’t have been able to get through on our own,” said R. Dean Taylor, VP Marketing and Channel for COMPLETExRM. “Most importantly, all of their PR recommendations are tied to ROI for our business. Most PR firms don’t bring that kind of resources—too often they’re more focused on just churning news.”


Cheryl Snapp Conner is a Utah Technology Council (UTC) Trustee and has headed the UTC’s Communications Council with her team for five years.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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–New appointments underscore record growth rate for progressive agency launched in early 2007–


SALT LAKE CITY—June 11, 2008—Snapp Conner PR, Utah’s most progressive PR agency, today announced the appointment of Jeremy Kartchner and Clay Blackham as agency partners. Jeremy Kartchner was formerly Senior Account Director for Snapp Conner PR. Clay Blackham served as a Senior PR Associate. Both have been members of the agency since its formal inception in April 2007 and have been instrumental in helping to define Snapp Conner PR’s business model and in accomplishing the agency’s fast growth.


“As our young agency has quickly grown to critical mass, I am extremely excited to formally welcome Jeremy and Clay as my partners,” said Cheryl Snapp Conner, founder and Managing Partner for Snapp Conner PR. “Both Jeremy and Clay have played key roles in helping our agency to progress so quickly. They are directly responsible for a great deal of our strategy and also for our client success.”


Snapp Conner PR notes placements such as the CNN Situation Room, the Glenn Beck Show, New York Times, Wall Street Journal, BusinessWeek, Associated Press, Gizmodo, TechCrunch and Engadget, as well as record-setting new media and viral PR campaigns among the key placements the agency has recently achieved for its roster of more than 25 Utah accounts.


Jeremy Kartchner has more than 10 years experience in both technology and sports PR. Kartchner has launched a variety of companies to market including COMPLETExRM, Footnote.com, Finicity, InteliSum, silex technology america, Bountiful WiFi, Family First Federal Credit Union and Broadcast International. Prior to helping launch Snapp Conner PR, he served as PR Director for the Snapp Norris Group. Additional experience includes PR consulting work for Digital Video Networks Inc., a technology start-up company based out of Salt Lake City as well as the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 where he coordinated Mitt Romney’s media briefings and oversaw all media aspects for a number of functions including the Olympic Village, the budget and finance department, transportation, and the weather forecasting functions.


Clay Blackham has an extensive knowledge in technology, consumer and sports public relations. His experience ranges from working in the media to directing and executing public relations programs and initiatives on both the agency and corporate level. Clayton has been responsible for a variety of company and product launches including Celio Corp., Wendia, Sharp Analytics, Shade Clothing and T-Splines; having secured top-tier coverage for his clients in both horizontal and vertical media. While the majority of his background is in the technology sector, Clay has executed media and community relations initiatives while working for the PR department of the Utah Jazz.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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Cheryl Snapp Conner has just been featured on this week’s MSPMentor Podcast discussing some of the key PR issues that channel focused companies, and MSPs in particular, should be aware of when engaging Web 2.0. She provides insight in effectively using social networking, corporate blogging, and the best tactics for issuing news.


Take a listen:

A lot of details go into launching a new product/service, or even making the “big" announcement. On the PR side those can include (but not limited to) briefing analysts, reviewing messaging, developing collateral and even drafting a press release.

However with all the preparation that takes place beforehand, you cannot neglect having key executive spokespersons available for media when the calls start coming in.

A perfect example of everything working like clockwork is Cemaphore's MailShadowG launch, which took place yesterday. This is an announcement that broke in the NY Times, in a Scobleizer blog by Robert Scoble, and subsequently by more than 31 additional editors and publications in the space of the announcement's first 24 hours.

All prep work was done well in advance, and after the press release went out the phones started ringing. Having discussed availability prior to the launch made it easy for the Snapp Conner PR team to reach key executives immediately and secure interviews.

Congratulations Cemaphore for a successful launch of MailShadowG. We'll be sharing much more about this PR launch within the next several days.

– AxisPointe, Cemaphore, Cymphonix, DirectPointe, Grow Utah Ventures, InteliSum, NorthWest Dive & Travel, SilverLeaf and SISEL International make 19 companies to join Snapp Conner's roster since the agency's launch in 2007 –

SALT LAKE CITY—March 12, 2008—Snapp Conner PR, Utah's most progressive PR agency, has announced the addition of nine new clients: AxisPointe, Cemaphore, Cymphonix, DirectPointe, Grow Utah Ventures, InteliSum, NorthWest Dive & Travel, SilverLeaf Companies and SISEL International. These new clients are a strong component of the rapid growth Snapp Conner PR has experienced since its inception in April 2007.

“We are excited to be working in a region where companies know and understand the value of PR," said Jeremy Kartchner, Senior Account Director at Snapp Conner PR. “The growth we have experienced in the past 11 months is truly remarkable. This growth shows that we offer our clients an unsurpassed level of innovation as well as a results-specific approach to PR, giving them the tools they need to achieve optimal business success."

The agency's new additions are as follows:

AxisPointe is the leader in facility asset management and outsourced post-construction customer service. AxisPointe has fused and simplified the core facility management functions in a single, web-based system. Their outsourced post-construction services eliminate the hassle, risk and unnecessary cost during the builder warranty period.

Cemaphore Systems, Inc., Cemaphore Systems delivers unprecedented email continuity, disaster recovery and content management for organizations that demand greater uptime for their email systems.

Cymphonix provides small and medium sized organizations technology to manage network threats and resource optimization by controlling both Internet browsing activity and Internet application activity – ensuring that mission critical information has the resources it needs.

DirectPointe, recently ranked #1 worldwide by MSPmentor, is the nation's most comprehensive managed service provider (MSP), offering both a technology platform and the most complete and advanced managed services for VARs, service providers, businesses and individuals.

Grow Utah Ventures helps create new business and put money back into Utah by training, mentoring and funding local entrepreneurs. Grow Utah Ventures mentors and provides support in three key areas, training, funding and rallying to help entrepreneurs get started. They also provide and help entrepreneurs find all these services locally while educating current business leaders to ensure they recognize the important role entrepreneurs play on a local economy.

InteliSum, Inc.(ISI) is a fast-growing software and hardware technology company that specializes in next-generation 3-D visualization and design technologies. Its software takes LIDAR (Light Detection & Ranging) to another level with the integration of 3D applications into one easy-to-use software platform that enables real time, incredibly accurate 3D data capture.

NorthWest Dive & Travel Expo, May 2-4th at the Greater Tacoma Convention and Trade Center, features the latest in training, exhibits, and hands on experiences for divers of all ages and skill levels. It is the first consumer dive show in the Pacific Northwest in more than 25 years.

SilverLeaf Companies is a fast-paced and progressive financial services company based in Salt Lake City. The company comprises four divisions: SilverLeaf Capital, SilverLeaf Realty, SilverLeaf Development and SilverLeaf Strategic Partners. In its first 10 months of life, SilverLeaf has already placed more than a half-billion dollars under management. With a board that includes top executives from throughout the U.S. and investors that span a variety of interests including the entertainment industry and well-known professional athletes, the company acts as a “fund of funds" to bring the right investors and deals together.

SISEL International was founded by industry icon, Tom Mower, Sr. and his sons, Tom, Jr. and Darick, SISEL has already positioned itself as a leader in the industry with scientifically-based products and an unmatched compensation plan. SISEL carries a full line of liquid nutritionals, nutritional supplements, hair care, anti-aging, skin care and home care products using natural ingredients.

Snapp Conner PR is also the agency of record for the Accend Group, Alianza, Altiris, Broadcast International, Central Logic, ContentWatch, Footnote.com, Finicity, Owen Jones and Partners, PresenceID, Timpanogos Technologies, the Utah Technology Council (UTC), and the Young Entrepreneurs Association (YEA).

For more information about Snapp Conner PR please visit www.snappconner.com.

About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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