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How to Write An Effective Blog Post For Your Company Website

January 30, 2014 / Blog / PR Tips / Social Media

Blogging, in addition to any online presence, is becoming just as important as having a company website. Customers, clients, and potential clients want to read a blog. They want to see what companies have to say when they aren’t pushing a commercial or promotion or event.

How Good Messaging Is Like Convincing An American To Eat Escargot

November 7, 2013 / Blog / Business Strategy / Business Tips / Marketing Tips

When I was 13 I took French at school. My teacher was a whiz at teaching the language but was also invested in teaching us French culture. We had lessons on the significance of la bise (the kiss on the cheek upon greeting a friend) and how to greet someone properly based on their relationship to you, we learned about stained glass and flying buttresses, we learned about the difference between Santa Clause and Père Noel.