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Fifty Essential Mobile Marketing Facts

November 20, 2013 / Blog

On behalf of HubSpot, Author Jamie Turner (co-author with Jeanne Hopkins of the book Go Mobile) compiled a slideshare presentation of 50 Amazing Facts of Mobile Marketing. With credit to him, I’d like to share those facts here as well, along with some 2013 updates and a few additional thoughts of my own.

Success at Success Stories

November 14, 2013 / Blog / Communication Tips / PR Strategy / PR Tips

Writing and marketing customer success stories is a frequently used PR tactic and has many applications: Sales people use them to show competency and offer third-party endorsement to potential clients; reporters love the real-world story of how your product or service is used; the content is great online and in marketing slicks, and is easily edited to apply for awards or for other publicity purposes.

Let’s talk business: Is yours prepared to handle an emergency?

November 12, 2013 / Blog / Business Tips

This weekend marked one of the strongest – if not the strongest – storms ever to have taken place on earth: Super Typhoon Haiyan, with surges as high as trees and wind gust reaching 175 miles per hour ravaging the Phillipines. An estimated 10,000 are thought to have perished.

How Good Messaging Is Like Convincing An American To Eat Escargot

November 7, 2013 / Blog / Business Strategy / Business Tips / Marketing Tips

When I was 13 I took French at school. My teacher was a whiz at teaching the language but was also invested in teaching us French culture. We had lessons on the significance of la bise (the kiss on the cheek upon greeting a friend) and how to greet someone properly based on their relationship to you, we learned about stained glass and flying buttresses, we learned about the difference between Santa Clause and Père Noel.