Last week a client asked if I could stay for a bit after our weekly meeting so he could thank me, not for a PR project, but to show me how he’d used a tactic I’d shown him on LinkedIn to put himself well on the track of securing a much more aggressive marketing budget next year. Wow!
How To Pitch To The Press: The 8 No-Fail Strategies
In my day job I’m an entrepreneur, as the founder of a leading PR strategy agency, Snapp Conner PR. But I’m also a frequent speaker on communications and business topics, and as a Forbes contributor, a writer and journalist as well.
Be a Better Salesperson, ahem, PR Professional
The old adage is that “we’re all in sales.” Truly, in public relations we are selling a story. Hopefully, the story is so good that it “practically sells itself,” – another sales adage. But sometimes our behaviors can give us an advantage.
How To Respond to Negative Reviews or Comments on a Blog
My in-laws built and manage a bed & breakfast on a beautiful lake in northern California. With input from family members who know web design and marketing (myself included), they’ve done a nice job promoting the B & B, creating their own website and managing social media such as Facebook and travel and review websites such as Trip Advisor and Yelp.
New Report: Mainstream Media #1 Source Of Content Online Marketers Share
In an exclusive to Forbes, online marketing company Leadtail, in conjunction with DNN Software, has provided me with an early look at the new B2B Insights report on Online Marketers the company will issue on Monday, Sept. 30, from Leadtail.com. I covered Leadtail’s Q2 report on Digital Marketers here.