In January of this year, my collaborator Tom Lowery read an article about Ted Rubin, one of the “big fish” in the murky social media marketing pond. (Tom notes that some of those fish are flakier than others–nice one, Tom!)
Rolling Stone And The Bomber Suspect: What Media Coverage Has Missed
I swore I wasn’t going to weigh in on this topic. But longtime online marketing expert Barbara Ling gave me several good reasons to reconsider (one of them being that she offered me an image that didn’t further perpetuate the suspect’s controversial face.)
Why Do Marketing Managers Continue To Ignore Google+?
Why, indeed. Online Marketing exec Ciaran Treacy, in Dublin, notes in a recent post for The Sociablethat when he goes into a company to set up social media they tend to focus on where the populace currently is, not “where I need to be.”
Building Effective Relationships: What an Agency Needs from Its Clients
Last month, I wrote about five ways PR reps can keep their clients informed – and happy. Let’s reverse this and discuss five things clients should do to keep their agencies informed – and motivated and feeling like part of a trusted partner relationship.
Forget SEO Tactics. Put Your Audience First
Do you want to succeed as a communicator at any level? Then first and foremost, your agenda should be to attract viewers and readers who are genuinely interested in your message and topic. How do you do that? The solution is simple. Deliver content that is genuinely interesting.
I’m Enchanted
Likability, trustworthiness and quality are Guy Kawasaki’s rules of enchantment – or how to win friends and influence people in today’s world. Although Guy presented at the Inside Sales Virtual Summit hosted by InsideSales.com, the message reaches far beyond sales.