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How To Protect Your Business From Copycats

November 21, 2012 / Blog / Brand Management / Business Tips / Marketing Tips

In response to my article Bad Business: Indicted or Not You are Going to get Caught, a reader asked “What is the best way to protect my company from copycats?”

Forbes Post — Lessons In Growing A Brand: The Chinese Are Coming

November 14, 2012 / Blog / Brand Development / Brand Management

A prominent trademark attorney in Salt Lake City, Nicholas D. Wells, provided me with some interesting information recently about the power of brands. Economists can argue about when China’s GDP will surpass the U.S. But for marketing types, Wells points out, the clearest indication of China’s growing economic power is not its raw GDP or import figures.

Forbes Post — Bad Business: Indicted Or Not, You Are Going To Get Caught

November 7, 2012 / Blog / Communication Tips / Crisis PR / Social Media

As a communications professional, I was particularly struck by Howard Sklar’s article this week, Six Reasons Why You’re Going To Get Caught. Howard talks about the dilemma of companies who catch an instance (or even a pattern) of bribery or illegal contract negotiation in their ranks.

Josh James to Join InsideSales.com Board of Directors

November 5, 2012 / Blog / Client News / Local Business / News / Snapp Conner PR

We were very excited to hear Josh James joined the Board of Directors of our client InsideSales.com today. James, founder and CEO of Domo, is the leader who founded and operated Omniture until its acquisition by Adobe for $1.8 billion.

Sad to See BYU’s The Daily Universe Go from Daily Print to Digital Only; It Was the Right Move

November 5, 2012 / Blog / Journalism Industry

I was saddened to find out Brigham Young University’s, The Daily Universe, changed from a daily print newspaper to online only. A January issue of The Universe reported the BYU Communications Department made the decision to move the paper to a digital first news based on the evolving news industry, the curriculum, the financial state of the paper and decreased advertising.