While diving through several pitches this past week, I was reading a very interesting blog that I thought could benefit all PR professionals. For the link, click here.


Basically, bloggers like all media, should be treated the same. Read their previous posts, make sure you have some thing of relevance to share with them, and overall be friendly and professional. The days of the nameless blast emails are long gone. In today’s Web 2.0 World, connection is still key. No one likes junk mail or spam. Everyone likes an email or pitch that has their name on it and why the pitch is important to them.


As PR professionals we should have a sense of excitement in what we’re pitching, a sense of urgency, and most importantly, a sense of professionalism.


By Josh Berndt