Unbidden, the same description has come up for our agency’s style of public relations again and again. The editors we work with call us “pleasantly persistent.” That’s persistent as in tenacious, assertive, and maybe even dangerously close to over the top in our eagerness to sell a story or to strike a great PR deal. Our consultants aren’t obnoxious – never rude or threatening – but we’re the persistent people who are full of good ideas and who just aren’t going away.


It’s a valuable principle.


How many great stories went unpublished and great deals went unsold because someone was too hesitant to step up and ask? Or stopped asking after floating the first gentle request?


A great personal growth coach, Pamela Maier, once stated, “You’ll never know what someone might be willing to do if you don’t ask.” She was right.


Many of the greatest PR wins we’ve accomplished were won for that very reason: We were bold enough to ask. Politely, of course. There’s much more to a great PR pitch than just asking, but none of those skills will matter to a person who isn’t bold enough to step up to the plate.


This principle applies to our strongest clients as well. Here’s a great case in point: Mike Proper, CEO of DirectPointe, has led that company from its inception to its current level of growth and presence in 29 countries and all 50 states. In fact, DirectPointe has been named the top Managed Service Provider (MSP) in the world, ranking number one on the MSPMentor 100 list for 2008.


Mike wanted to meet MSPMentor’s Managing Editor, Joe Panettieri, in person at the recent CompTIA Breakaway event in Orlando. Did they connect? Indeed, they did. You can read all about it in Joe’s blog this week, Meet America’s Most Progressive MSP. Here’s what Joe had to say:


“He called me and text messaged me more than a dozen times during CompTIA Breakaway. He runs a fast-growing managed service provider. And he isn’t using traditional technologies to do so. Who is this guy, and why does he want to talk to MSPmentor?


“…I’m glad Mike tracked me down. And when I describe him as ‘aggressive,’ I mean that as a positive rather than a negative. Whether it’s his pursuit of a face-to-face meeting or a sale, the guy doesn’t quit.”


You can read Joe’s entire article on MSPmentor.


The moral of the story is clear. In PR and in business, the ability to be “pleasantly persistent” can clearly pay off.


Cheryl Snapp Conner, Managing Partner

-Agency Promotes Matt Stubbs to Sr. Associate; Appoints Josh Berndt to PR Associate and Appoints Vic Conner Director of Finance-


SALT LAKE CITY—August 11, 2008—In a move that underscores a record growth year for Snapp Conner PR, Utah’s most progressive PR agency, the company today announced the promotion of Matt Stubbs to Sr. PR Associate. In addition, the company welcomes Josh Berndt as PR Associate, and has appointed co-founder Vic Conner as the company’s new Director of Finance.


“2008 has been a banner year for our agency,” said Cheryl Snapp Conner, founder and Managing Partner for Snapp Conner PR. “Our client base has grown rapidly in response to the cutting-edge programs we’re delivering. As a component of that progress, we’re pleased to announce the promotion of Matt Stubbs to our Sr. Associate team, as well as the addition of Josh Berndt, new PR Associate, and Vic Conner, as our new Director of Finance.”


Prior to joining Snapp Conner PR in July of 2007, Stubbs worked in broadcast media. His experience spans both television and radio. He has worked as a television camera operator, a news producer and technical director. His career in radio progressed from local reporting to a high profile internship in New York City with the nation’s number 1 all news radio station. Stubbs also worked at KSL Radio as the Executive Producer of The Nightside Project. Under his direction the show moved to a number 1 slot at night in the Salt Lake Market.


Berndt, joining Snapp Conner PR as a PR Associate, is a former member of the media himself, working as a sports and news anchor, a co-host on a morning radio show, calling play-by-play for minor league baseball and as a beat reporter covering women’s basketball. He has won several awards for his work in the media, including Best Sports Talk Show and Best Play-By-Play. In addition, Berndt has worked in the PR departments for the Phoenix Suns, Utah Jazz, and Salt Lake Bees.


Conner, co-founder of Snapp Conner PR, now also joins the company’s day to day operations as Financial Director. Conner holds a bachelors’ degree in business finance. Prior to becoming Snapp Conner PR’s Financial Director, he served as an Investment Consultant for Everen Securities and as a Financial Advisor at Prudential Securities. Most recently, he served as a Financial Coach for True North Academy in American Fork.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.