This is a post I’ve been meaning to write for some time, and it’s slipped my mind until today, when I read an article in the local paper. The spokesperson, when asked about revenue, declined to comment on those numbers. The company is private, so they aren’t obligated to disclose the numbers. That said; all companies should be prepared to have some tangible answers for the media.


Instead of declining to comment on revenue, you can say something like, “The company’s revenue has increased XX% over the past XX years,” or “Our workforce has grown XX% over the past XX months.” Look for something tangible that will help the reporter.