This is similar to a previous post, but there are some many applications for this simple reminder.


You know those conversations you have with a good friend or family member where they are telling a story and never quite get to the point; it’s detail over mind-numbing detail. You don’t want to be rude, but you’re dying to say, “…and your point is?”


As public relations professionals, we understand the importance of getting to the point. Working with the media, they are constantly under deadlines; they don’t have a half hour to “shoot the bull”. It doesn’t matter if you have the next biggest deal, or headline news. If you don’t get to the point, they won’t cover it.


This is important in nearly every situation when dealing with the media – press releases, interviews, pitching, etc.


So, my point is… get to the point.