This is a post I’ve been meaning to write for some time, and it’s slipped my mind until today, when I read an article in the local paper. The spokesperson, when asked about revenue, declined to comment on those numbers. The company is private, so they aren’t obligated to disclose the numbers. That said; all companies should be prepared to have some tangible answers for the media.


Instead of declining to comment on revenue, you can say something like, “The company’s revenue has increased XX% over the past XX years,” or “Our workforce has grown XX% over the past XX months.” Look for something tangible that will help the reporter.

To say it’s been a good year for Snapp Conner PR would be an understatement. Since our inception a little over a year ago we’ve been recognized twice (the second time just this week) by the Utah Valley Entrepreneurial Forum (UVEF) as one of the top new companies in Utah; being named to the organization’s annual Top 25 Under Five. Snapp Conner PR jumped to number 16, up from 21 last year, and was the only public relations agency recognized in the Top 25.


“The first time we received this recognition we had only been in business for one quarter,” said Cheryl Snapp Conner, Managing Partner and Founder of Snapp Conner PR. “We know we were up against stiff competition this year, and being recognized two years running is tremendous validation that our level of experience and specialization is truly helping our clients achieve greater success.”


Steve Grizzell, Chair for the Top 25 event, recognized the winners as people of vision adding that these 25 award-winning businesses are shaping the entrepreneurial future within Utah. He also noted that the combined revenues for the winning companies exceeded $225 million and more than 950 jobs had been created by these relatively young companies.


To everyone who has made this possible, thank you!

This is similar to a previous post, but there are some many applications for this simple reminder.


You know those conversations you have with a good friend or family member where they are telling a story and never quite get to the point; it’s detail over mind-numbing detail. You don’t want to be rude, but you’re dying to say, “…and your point is?”


As public relations professionals, we understand the importance of getting to the point. Working with the media, they are constantly under deadlines; they don’t have a half hour to “shoot the bull”. It doesn’t matter if you have the next biggest deal, or headline news. If you don’t get to the point, they won’t cover it.


This is important in nearly every situation when dealing with the media – press releases, interviews, pitching, etc.


So, my point is… get to the point.