– 2008 Readers’ Choice Awards Name the Agency Top PR Firm–


SALT LAKE CITY—June 30, 2008—After just a year and a quarter of business, Utah’s most progressive PR agency, Snapp Conner PR, has won top honors from Business Connect Magazine. Snapp Conner PR has been named Utah’s top PR agency in the magazine’s 2008 Readers’ Choice awards.


“We are especially honored to be given this award above all others because it’s the direct result of votes from members of the local business community we serve,” said Cheryl Snapp Conner, founder and Managing Partner of Snapp Conner PR. “We look forward to pioneering many more programs to address the new and evolving means of communication, and we plan to continue our expansion in Utah for many more years to come.”


Together with partners Jeremy Kartchner and Clayton Blackham, Snapp Conner leads a team of 12 specialized PR professionals, with plans to grow the agency to 20-24 members within the next 1-2 years. The agency is planning a move to expanded headquarters later this year.


“With the help of Snapp Conner PR, we were able to launch the REDFLY Mobile Companion through a viral PR campaign that exceeded our expectations,” said Kirt Bailey, president and CEO of Celio Corp. “They were the natural choice for our product and company launch.”


“Snapp Conner PR doesn’t waste my time. They don’t pull any punches, and they’ve opened doors for us we wouldn’t have been able to get through on our own,” said R. Dean Taylor, VP Marketing and Channel for COMPLETExRM. “Most importantly, all of their PR recommendations are tied to ROI for our business. Most PR firms don’t bring that kind of resources—too often they’re more focused on just churning news.”


Cheryl Snapp Conner is a Utah Technology Council (UTC) Trustee and has headed the UTC’s Communications Council with her team for five years.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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Yeah, this is me wearing a Josh Grobin t-shirt. I’m not a fan, but I lost out on a bet with a client. I was going to use this photo to mock myself, but figured that there is a PR lesson in this. You see, I competed with a client in a triathlon six weeks ago and we decided to make it fun and the loser would have to wear the shirt. The fact of the matter is I made a bet I knew I had no business making and wasn’t ready for.


The PR lesson on this is simple: Unless you are 100 percent sure you can deliver on something, wait until you are ready.


Sounds simple, but the truth is, this happens and the repercussions can be devastating. Take Qtrax for example, who jumped the gun on their launch. They announced a new digital music service claiming more than 25 million free legal song downloads. Their problem was that the contracts with the music labels weren’t signed, and when the labels were asked about the announcement, they claimed they were only in talks with Qtrax.


In National Treasure 2, Jon Voight’s character says, after his son says maybe they can stop a man from exposing their grandfather as an American conspirator, that it is too late, it’s on the Internet.
Qtrax is living that nightmare because the proof of their botched launch will live on the Internet forever or at least until the Mayan calendar ends — and so will this picture.

–New appointments underscore record growth rate for progressive agency launched in early 2007–


SALT LAKE CITY—June 11, 2008—Snapp Conner PR, Utah’s most progressive PR agency, today announced the appointment of Jeremy Kartchner and Clay Blackham as agency partners. Jeremy Kartchner was formerly Senior Account Director for Snapp Conner PR. Clay Blackham served as a Senior PR Associate. Both have been members of the agency since its formal inception in April 2007 and have been instrumental in helping to define Snapp Conner PR’s business model and in accomplishing the agency’s fast growth.


“As our young agency has quickly grown to critical mass, I am extremely excited to formally welcome Jeremy and Clay as my partners,” said Cheryl Snapp Conner, founder and Managing Partner for Snapp Conner PR. “Both Jeremy and Clay have played key roles in helping our agency to progress so quickly. They are directly responsible for a great deal of our strategy and also for our client success.”


Snapp Conner PR notes placements such as the CNN Situation Room, the Glenn Beck Show, New York Times, Wall Street Journal, BusinessWeek, Associated Press, Gizmodo, TechCrunch and Engadget, as well as record-setting new media and viral PR campaigns among the key placements the agency has recently achieved for its roster of more than 25 Utah accounts.


Jeremy Kartchner has more than 10 years experience in both technology and sports PR. Kartchner has launched a variety of companies to market including COMPLETExRM, Footnote.com, Finicity, InteliSum, silex technology america, Bountiful WiFi, Family First Federal Credit Union and Broadcast International. Prior to helping launch Snapp Conner PR, he served as PR Director for the Snapp Norris Group. Additional experience includes PR consulting work for Digital Video Networks Inc., a technology start-up company based out of Salt Lake City as well as the Salt Lake Organizing Committee for the Olympic Winter Games of 2002 where he coordinated Mitt Romney’s media briefings and oversaw all media aspects for a number of functions including the Olympic Village, the budget and finance department, transportation, and the weather forecasting functions.


Clay Blackham has an extensive knowledge in technology, consumer and sports public relations. His experience ranges from working in the media to directing and executing public relations programs and initiatives on both the agency and corporate level. Clayton has been responsible for a variety of company and product launches including Celio Corp., Wendia, Sharp Analytics, Shade Clothing and T-Splines; having secured top-tier coverage for his clients in both horizontal and vertical media. While the majority of his background is in the technology sector, Clay has executed media and community relations initiatives while working for the PR department of the Utah Jazz.


For more information about Snapp Conner PR please visit www.snappconner.com.


About Snapp Conner PR
Born out of 23 years of specialized experience in the technology industry, Snapp Conner PR provides all aspects of strategic and tactical PR execution for companies in the technology, health and wellness and life sciences space. Snapp Conner PR assists organizations ranging from start-ups and growth companies to established ventures and public companies in creating and executing PR programs to achieve maximum possible business results.

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