Paul Gillin, a social media journalist, recently posted an article about “Courting Online Influencers.” In it he mentions the differences between a reporter and an influencer. Though it is quite possible for an influencer to be reporter, the opposite doesn’t always have to be true.

Without giving away the punch line of his article, he discusses some key points of interest in understanding an influencer, and therefore striking the “excitement” chord with the perfect pitch.

Click here to read Paul Gillin’s article: Courting Online Influencers