I don't know how many times our team has been asked by a reporter – off the cuff – “Can I get a headshot of the CEO/president of XXX company?" And, it seems like more often than not, there is always a mad-dash by everyone to find a camera to take a quick photo and send it off.

A lot of time can be saved by simply being proactive and getting headshots taken of key executives of the company. Because reporters are always on deadline, and the faster you can get information to them, the better chance you have of getting that information included in the article.

And that's using your head(shot)

Jeremy Kartchner
Senior Accounts Director